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The Art Dept

The Art Dept

Color Psychology in Production Design

Found this terrific video online demonstrating the use of color and the psychology of color to shape the overall mood and reinforce the underlying concepts being put forth in a movie. Color is an incredibly powerful tool at the disposal of filmmakers in telling our stories. 

At the beginning of the production, it is vital for the Director, Production Designer, and DP to come together and determine what they are trying to say in their film, how to best support that via color and how to integrate those colors into the many aspects of the film (sets, wardrobe, props, lighting, filters, color grading, etc.) 

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